OVERVIEW This Module empowers participants to increase sales by equipping them with a proven sales process specifically designed to address a small business’s goals and challenges. As a result, participants know how to have well-planned, focused conversations that explore the customer’s asset conversion cycle, uncover the customer’s needs, and result in targeted solutions. RESULTS & BUSINESS BENEFITS Use a proven sales process to plan results-oriented calls with business owners Increase sales by consistently converting leads into new business Become a de facto financial advisor for small business customers Ask effective questions to better understand the customer and the business when the need for a loan is uncovered Differentiate your financial institution from the competition WHO SHOULD ATTEND All staff who interacts with small business owners, including; Personal bankers, Small business relationship managers, Branch managers