OVERVIEW This Module empowers participants to increase sales and decrease cycle times by equipping them with a targeted sales process specifically designed to address a commercial business’s banking needs. By learning how to integrate their knowledge of credit risk with an understanding of a business’s strategies and operations, participants can have well-planned, focused conversations that establish lasting relationships. RESULTS & BUSINESS BENEFITS Upon completion, participants will be able to: Use a proven relationship-building process to plan and execute results-oriented sales calls Increase sales and reduce cycle times Achieve greater product penetration per customer Differentiate your financial institution from the competition Build collaborative relationships with key managers WHO SHOULD ATTEND All staff who interact with commercial customers, including Relationship managers, Portfolio managers, Risk managers, Risk officers, Branch managers, and credit officers.